Erica Marcus

Resume

 
 
 

Senior Copywriter
boston digital | boston, MA | 2020–present

  • Lead copy across creative for clients such as Moderna, ZOLL Medical, and Loftware

  • Concept campaigns with a focus on digital user journeys

  • Present to clients and lead meetings when appropriate

  • Oversee content strategy needs and write web content, including for pharma and tech-focused clients

Senior Copywriter
gyk antler | boston, MA | 2018–2020

  • Concepted and executed campaigns for such clients as Dartmouth-Hitchcock Health, Emerson Ecologics, Cedar’s Hommus, iRobot, The New Hampshire Lottery, Hannaford, Mass Mutual, and more

  • Wrote for digital, print, out-of-home, tv, radio, and long-form content

  • Collaborated on rebrands and brand books

  • Presented campaigns in client meetings and pitches

Senior Copywriter
Paint Nite | Somerville, MA | 2015–2018

  • Directed copy for all in-house brands across channels

  • Developed and oversaw the company's brand voice

  • Led campaigns from conception to execution

  • Managed creative strategy in collaboration with marketing strategy

  • Assisted in company rebrand and oversaw branding of new experiences

  • Acted as interim CD and led the Creative Team for five months

  • Wrote or edited all consumer-facing copy, including a comprehensive rewrite of two websites

  • Developed quarterly content calendar

  • Created and maintained a robust editorial style guide

  • Hands-on with overall marketing, digital, and email strategy

  • Led creative projects from start to finish

  • Managed and mentored copywriters

Copywriter
J.Jill | Quincy, MA | 2014–2015

  • Wrote and edited on-brand cross-channel copy for national retailer, including web copy,
    daily emails, retail signage, catalog headlines, and product names and descriptions

  • Managed web content from conception to execution

  • Concepted marketing campaigns and contributed to brand voice evolution

  • Partnered with high-profile magazines in emails, advertisements, and product placement stories

  • Mentored new writers

Copywriter
Joss & Main | Boston, MA | 2012–2014

  • Wrote and edited look-books and product copy for curated events and high-profile brands

  • Edited daily emails sent to over two-million subscribers

  • Developed style guides and copy best practices

  • Interviewed interior designers and bloggers for Plume Magazine articles

  • Mentored new writers

 
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two food-fueled years in delicious Charleston, SC

Freelance writer @ Charleston City Paper
Arts & Entertainment

Food columnist @ Charleston Scene
Ate a lot of free food

Communications Associate & Volunteer Manager @ Pet Helpers Animal Rescue
Director of Snuggles

Copywriter & Marketing Associate @ The Sign Chef
Wrote a lot about signs (was as bad as it sounds)

I used to be a journalist 2008 - 2012
My byline's been in:
Boston Magazine / New England Travel / Boston Weddings / STUFF Magazine /
Blast Magazine / Houzz.com / Plume Magazine / TypeF.com / TheBudgetFashionista.com

 
 

School Days

Master of Arts
Print & Multimedia Journalism
Emerson College
2010

Bachelor of Arts
English, Communications
University of New Hampshire
2007

 

References available upon request.